Google Ads (PPC)
Digitally Learning’s Google Ads (PPC) Course is designed to help you master paid advertising on Google and YouTube. Learn how to create high-performing ad campaigns that drive targeted traffic, quality leads, and maximum ROI for businesses.
Why Learn Google Ads from Digitally Learning?
At Digitally Learning, we focus on hands-on PPC training with real campaign strategies, not just theory.
What You Will Learn in Our Google Ads (PPC) Course
Google Ads Fundamentals
What is Google Ads & how it works
Types of Google Ads campaigns
PPC terminology & bidding models
Account Setup & Campaign Structure
Google Ads account creation
Campaign, ad group & keyword structure
Smart campaign setup for beginners
Keyword Research for PPC
Paid keyword research strategies
Match types & negative keywords
High-intent keyword selection
Search Ads (Text Ads)
Creating high-converting search ads
Ad copywriting techniques
Quality Score improvement strategies
Display Ads (Banner Ads)
Display ad formats & creatives
Audience & placement targeting
Brand awareness & remarketing ads
YouTube & Video Ads
YouTube ad types & formats
Video campaign setup
Targeting audiences on YouTube
Shopping Ads (eCommerce)
Google Merchant Center setup
Product feed optimization
Running high-ROI shopping campaigns
Audience Targeting
Custom & in-market audiences
Remarketing strategies
Conversion-focused targeting
Budgeting & Bidding Strategies
Smart bidding techniques
CPC, CPA & ROAS strategies
Budget optimization tips
Ad Copywriting & Creative Strategy
Writing persuasive ad copies
Ad extensions & assets
A/B testing ads
Conversion Tracking & Analytics
Conversion tracking setup
Google Tag & pixels
Measuring leads, sales & ROI
Reporting & Performance Optimization
Analyzing campaign performance
Improving CTR & conversion rates
Scaling profitable campaigns
Who Can Join This Course
Made for Every Career Stage
This Google Ads course is designed for anyone who wants to learn paid advertising and achieve real, measurable results—regardless of background or experience.
Students
Build strong PPC fundamentals and start your career in performance marketing with job-ready skills.
Working Professionals
Upgrade your expertise, boost your profile, and move into high-growth digital marketing roles.
Entrepreneurs
Drive instant traffic, generate quality leads, and increase sales using Google Ads.
Experience
Learn from a Google Certified Digital Marketing Trainer with 10+ years of real industry experience. Gain practical insights, proven strategies, and hands-on knowledge used by professionals to rank websites and grow businesses.
Education
Our course is designed with a structured, beginner-to-advanced curriculum that focuses on real-world learning. You’ll understand concepts clearly and apply them through live projects and practical assignments.
Certificate
Receive an Internationally Recognized Digital Marketing Certification after course completion. This certificate validates your skills and boosts your credibility with employers, clients, and agencies.
Scope of course
Why Google Ads is a High-Demand Skill in 2025
Instant traffic & measurable results
High demand for PPC experts
Essential skill for every business
Freelancing & agency opportunities
Scalable income potential
100+ Google Ads , PPC & digital Tools You Will Learn in This Course
In the Digitally Learning Google Ads (PPC) Course, you will get hands-on training with 100+ Google Ads, PPC, tracking, and analytics tools used by agencies and performance marketers.
Testimonials
What Our Students Say
Rahul Sharma
Pooja Verma
Amit Patel
Neha Singh
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